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Are you getting the most out of your website?

The reality is, you’re probably not. Most businesses, whether newly established or running for decades, are not doing all they can with their website. In fact, most are not even doing the bare essentials to make your website worth having these days.

The good thing is there’s a few simple things you can implement to change that.

Which is what we’re going to show you today. So that you can run your website to a level of productiveness that’ll create you more leads, more sales, more business relationships and ultimately earn you more money. Rather than simply being an online about page.

We’ve worked with lots of businesses, both locally in Worthing and internationally. We’ve helped them to transform their web presence into something that’s both beautiful and functional. So, we know what we’re talking about.

We’re ready to help you maximise your website’s potential too. Ready to begin? Let’s dig straight in.

1. Build an Email List

The number one mistake businesses – that are looking to benefit from digital efforts – are making is insanely easy to fix. They’re simply not building an email list, of current clients or potentially interested leads. And that’s pretty much a guaranteed loss of income.

Stop making this mistake. Start building your email list today. There are a few free options out there for starting out, such as MailChimp. You can figure out the rest once you’ve got your list established and some methods for gaining subscribers.

MailChimp’s free package.

The benefits are immense. Direct communication with people that have shown interest in you, your business and what it produces. These are the exact people you want access to. Begin your conversion journey today.

We’ve worked with many Worthing businesses to help their websites capture more emails for their lists. And all of them have seen the benefits. If you’re interested in experiencing these benefits too, you can contact us.

2. Create Landing Pages

Landing pages are pages created with distinct goals in mind.

Usually, the goal is to either get the person on the page to buy something or declare their interest in something you’re producing. This usually means getting them on to an email list, so that you can further the conversion relationship with them.

They’re simple enough to create. Especially if you use landing page tools like LeadPages – although they’re not needed to create them. And when done properly, can have a far greater impact on getting people interested in you from the first impression.

What to consider when making Landing Pages

  1. It needs to be created with one specific goal in mind.
    1. Do you want them to join your email list? Buy a product? Make the page all about that one goal.
  2. Landing pages need convincing copy
    1. Spend time crafting it specifically to engage the reader to take that one action.
  3. End with a call-to-action.
    1. Give them your very best sales pitch and then tell them to take the action you want them to take.

3. Have a Quality Blog

Blogs allow you to provide your audience – and your industry – with valuable insights.

It doesn’t matter if you post one valuable post a day or one valuable post every month. As long as you’re providing some level of value to your industry, and ensuring to put in proper marketing efforts to share said value, it will reward you in the long run.

Not only does sharing your insights allow for people to benefit from them. Showing that you’re an expert in what you do. Giving your business website a level of credibility above those not doing it. It shows you care about your contribution to your industry.

Plus, if an article does really well – it’ll rank you in the search engines. Meaning more eyes on your website, drawing in lots of potential leads searching for exactly what you’re providing.

4. Run PPC Campaigns

When you’ve got good content on your site, you’ve started building your email list and you have landing pages in place – one of the next steps you can take is PPC campaigns.

Paying for advertising per click to specifically designed landing pages can really take your site to the next level. It can work out pretty economical too, if you’ve got convincing copy and a good end sale in mind.

However, if you’ve not solidified your foundations – PPC will do very little for you. So always go into it with that in mind. Ensure your bases are covered first.

If you’re struggling with landing pages, copy or how to go about building a PPC campaign – we can help. We’ve helped many international and Worthing businesses to take their site to the next level with PPC. We’d love it if you’d be next. Contact us.

5. Get Customer Feedback

The final thing we’ll provide you with in this article is a real simple one.

Get your customers to provide you with honest, critical – if possible – testimonials of the services you’ve provided them. These can be put on your site as a means of creating social trust for your potential customers. Making them a lot easier to convince to purchase your services.

Image Source: HubSpot.

If you’re struggling to figure out how to go about implementing this, it’s simple:

  1. Email all of your past clients with a brief email asking for their thoughts on your business.
  2. To those that reply, ask if they’d be okay with their testimonial being shared on the site.
  3. Once you’ve confirmed these, put them on to your site. Preferably near areas where the lead will have to click to make a purchase.
  4. Reap the rewards!

Alternatively, read this article by HubSpot on great testimonial page examples.

That wraps up all we’ve got for you this time. However, if you’re struggling with any of the points we’ve touched on here – we’d love to hear about it. We’re always happy to help, just jump over to our contact page.

Alternatively, if you have something to add – drop a comment below. We love having a community that shares and wants to help each of us succeed!