With the rise of digital marketing, we get asked a lot “is local flyer advertising dead?”
As a lot of our clients are coming to us for digital marketing – it makes sense to believe that the offline methods of advertisement are dying off. Especially the old-school flyer route. But that’s really not the case – it’s simply another tool in your arsenal.
The truth is, it may not be the best tool in most cases.
However, there are still advantages and rewards that’ll come from your Worthing flyer advertising efforts. Provided they’re going to be done correctly. But they’re not always what you might expect, and it does come with some caveats alongside them.
With that said, let’s get into the advantages and disadvantages of flyer advertising.
We’re a silver lining kind of business. So, we want to kick it off with the good things first.
1. Not Everyone Can Find You Online
This is a reality that most businesses with a lot of competition have to accept. Not everyone is looking for your services online. And even if they are, you’re not always going to be the first result. A large majority of people aren’t going to be looking further down the list.
Which means you need to capitalise on other avenues of traffic while they’re available. Putting up flyers allows you to do that. And while the flyers do their magic, you can always hire us to help you take your digital marketing efforts to the next level at the same time.
2. It Targets Your Local Audience
Putting flyer advertisements up in your local area means the audience that’ll be viewing it are your local audience. At the end of the day, if you’re a brick-and-mortar business, you want to primarily win the audience local to you. Flyer advertising can give you that edge.
3. It’s Significantly Cheaper Than Online Marketing
We had a shop around our local flyer printing services. After looking through some of the top Worthing printer results, such as Fat Flyers, Pep The Printers and Tudor Printers – we found the average cost of 5000 full-colour flyers to be £100. That’s a lot of advertising material for £100.
Fat Flyers, Worthing Printing Company.
4. It Can Make Your Business Stand Out
If a potential customer is unsure of which result to go with when they search for the service they need, they’ll probably go with the one that seems most familiar. So, if they’ve seen your flyers around – they’re more likely to go with your familiar name. Even if you’re not in the top spot.
1. You Need A Good Graphic Design
This is tough, because while paying for the printing – in Worthing – is cheap… Graphic design can get pretty costly. But if you don’t have good graphics on the flyers, it’s probably not going to get you any results anyway. So, it leaves you in a difficult position.
2. It’s Simply not as Effective as Digital Marketing
This is the real elephant in the room. It’s not going to produce as many results as digital marketing does. But that’s because digital marketing is a far more refined and targeted process than attracting the eyes of foot traffic. It doesn’t mean they can’t work together!
Image source: Colourgraphics Infographic.
3. It Requires A Good Place for the Flyers
While the price of printing allows for you to stick them up wherever, this doesn’t mean it’ll be effective. If you want results with flyers – it requires a lot of thought about where to put them. Think about where a lot of foot traffic related to your business audience will be.
Now that’s all we have on the topic. It’s up to you to make the decision.
Can your business stand to benefit from local flyer marketing?
Probably. For all of the reasons we’ve outlined. But it will require some work. Luckily, we’re here to help. If you need any graphic design work done, printing jobs handled or even ideas on where to put your freshly printed flyers – we offer all these services and more.
We’re happy to help you step your marketing game up in Worthing. Offline and online.
If you have any questions, or maybe just something to add, feel free to contact us. We’ll get back to you as soon as we can.