Digital marketing and how it can help improve your business
If you are a new business looking to advertise and as a result get more customers, you have probably heard of the term ‘digital marketing’. This term refers to advertising services/products through the internet and phone. There is a great depth to digital marketing, and it offers a multitude of ways of connecting with potential customers. Since there are so many, let’s just stick to the common ones for now.
Paid Search (PPC)
Pay-per-click is a type of advertising which showcases your product/service on top of a search engine results page. You only have to pay for this service when your ad is accessed by other internet users. PPC ads can pop out when specific search terms are entered by the user, making it a great tool which you can use to promote your ads tailored to a particular audience. The above mentioned form of digital marketing is customizable, visible and effective for most businesses.
E-mail marketing can be very efficient in drawing people towards your product or service. Most people in this day and age have access in the internet and use their e-mails frequently. A great e-mail campaign has to engage with the customer, whilst providing relevant and entertaining information to the customer.
Social Media Marketing
Research has shown that 47% (Research from jeffbulas.com) of total internet users have a profile created on facebook. People spend hours of their time watching videos, reading posts and adding content to their profiles everyday. For any person interested in marketing, social media is one of the key areas where their focus lies. Set your sights on constructing an engaging, informative and entertaining video or post. Excellent posts and videos are usually shared, meaning more potential clients for the business.